SaaS Company
Services: PPC • SEO • Content • CRO
A B2B SaaS company had an inconsistent pipeline and was struggling to generate qualified demo requests at a sustainable cost.
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The Challenge
A B2B SaaS company had an inconsistent pipeline and was struggling to generate qualified demo requests at a sustainable cost.
Our Strategy
- Demand gen PPC across LinkedIn & Google
- SEO content engine for bottom-funnel keywords
- CRO program on demo request & free trial pages
- Lead scoring & automated nurture sequences
The Solution
We built a full-funnel demand generation engine: LinkedIn & Google PPC for top-of-funnel awareness, SEO content capturing high-intent bottom-funnel searches, CRO on demo pages, and automated nurture sequences to convert MQLs to SQLs.
The Results
Note: Metrics require verification before go-live.
+3.4x
ROAS
on paid spend
+156%
Qualified Demos
in 6 months
-24%
CAC Reduction
with nurture
A scalable B2B pipeline with improved lead quality, higher ROAS, and shorter sales cycles.
The strategy feels senior, but the speed feels like a startup. Their AI tools cut our reporting time in half without losing the human judgment.
[CLIENT NAME]
[TITLE], SaaS Company
Frequently Asked Questions
How did you improve lead quality for B2B?
We implemented lead scoring based on firmographic and behavioral data, then automated nurture sequences that routed only sales-ready leads to the AE team.
What drove the ROAS improvement?
Restructuring campaigns around funnel stage (awareness vs demo intent) and improving demo page conversion rate together compounded to deliver 3.4x ROAS.
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