HVAC Company
Services: Local SEO • PPC • Web • AI
An HVAC company was overspending on low-quality leads and losing market share to competitors with stronger local search presence.
Get My Free Growth Audit
The Challenge
An HVAC company was overspending on low-quality leads and losing market share to competitors with stronger local search presence.
Our Strategy
- Local SEO domination across service area cities
- Google Local Services Ads & high-intent PPC campaigns
- High-converting website with click-to-call & booking
- AI-powered lead qualification & automated dispatch routing
The Solution
We built a local SEO program targeting every service city, launched high-intent PPC with AI lead qualification to filter tire-kickers, and rebuilt the website for speed and conversion with click-to-call functionality.
The Results
Note: Metrics require verification before go-live.
-28%
Cost Per Lead
in 90 days
+320%
Qualified Leads
in 12 months
+64%
Conversion Rate
with new site
Dominated local search, reduced cost per lead, and improved lead quality with AI-powered qualification.
1SM rebuilt our entire lead engine. Within six months our qualified leads more than tripled — and they still pick up the phone when we call.
[CLIENT NAME]
[TITLE], HVAC Company
Frequently Asked Questions
How does AI lead qualification work for home services?
AI screens incoming leads against your criteria (service area, job type, budget) and routes only qualified leads to your dispatch team, reducing wasted time.
What drove the CPL reduction?
Combining Local Services Ads (pay-per-lead) with AI qualification filtered out low-intent calls, improving overall lead quality and reducing effective cost per qualified lead.
Want Results Like These?
Get a custom growth audit and see how our AI-forward approach can scale your revenue.