Boutique Hotel
Services: SEO • PPC • Web • Social
A boutique hotel was overly reliant on OTAs (Online Travel Agencies), paying high commission fees and lacking direct booking volume.
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The Challenge
A boutique hotel was overly reliant on OTAs (Online Travel Agencies), paying high commission fees and lacking direct booking volume.
Our Strategy
- Targeted PPC campaigns for direct bookings vs OTA
- SEO for destination & experience keywords
- Mobile-first high-converting website redesign
- Social media strategy to build brand & direct demand
The Solution
We shifted the booking mix toward direct channels with targeted PPC, SEO for high-intent destination keywords, a mobile-first website optimized for direct bookings, and a social strategy that built brand affinity.
The Results
Note: Metrics require verification before go-live.
+64%
Conversion Rate
with new site
+48%
Direct Bookings
in 6 months
-18%
OTA Dependency
shifted to direct
Increased direct bookings, reduced OTA dependency, and improved conversion rate across mobile traffic.
Shifting to direct bookings transformed our margins. 1SM understood hospitality and built a system that actually moves the needle.
[CLIENT NAME]
[TITLE], Boutique Hotel
Frequently Asked Questions
How did you reduce OTA dependency?
By improving direct booking conversion and running targeted PPC for branded + destination keywords, we made direct booking the easier, faster path for guests.
What role did social media play?
Social built brand affinity and retargeted past site visitors, driving repeat bookings and direct demand that reduced reliance on paid OTA listings.
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