09 Nov Providing Value To Your Customers With Social Media
“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer
Building your social media channels is about more than just collecting ‘Likes.’ In the social media environment of today, building engagement is a crucial component to a successful social strategy.
Engagement is driven by a relationship with your audience. If your audience feels connected to your brand, they are more likely to engage with you on your social media channels. More engagement = more visibility!
Building a relationship with your audience requires effort on both sides. You want to build a relationship that is meaningful. You can achieve this by providing your audience with value! Providing value to your social media audience will encourage them to share and discuss your brand.
Providing Value to your Customers with Social Media
First, let’s think about what “value” refers to. For some businesses, this might be a promotion of monetary value, such as a discount or coupon. This is not the only way to build value.
You can help provide further value by thinking about your business. What makes it unique? What are your USPs? What is it that brings you customers? Perhaps you are a specialist landscaping company. You may want to consider sharing a behind-the-scenes video of your team at work.
Perhaps you’re a photographer. Tips and tricks for aspiring photographers can provide significant value.
How to Provide Value to your Customers with Social Media
It’s important to note that when it comes to social media, there isn’t a ‘one size fits all’ approach. These ideas can help you provide value to your customers with social media. But remember, it’s important to test different strategies!
Be Inspirational – Give your audience a reason to smile! Post an inspirational quote or a funny image. Make sure it relates to your business and your brand.
Share Knowledge – Have you recently read a good book? Maybe you’ve heard a Podcast that you cannot get enough of. Why not share your knowledge and discoveries with your customers.
Ask Questions – Get your audience involved in a conversation by asking a question. Ask them what they think of your products. Or ask them to share how they use your products. Building a conversation is a great way to provide value to your audience.
Offer Insights Into Your Brand – People love seeing the real people behind a brand. Share photos of your team in their natural environment. Don’t doctor or stage these photos! You’ll want them as natural as possible.
Interested in finding out how 1 Stop Marketing could help your social strategy? Call the digital experts at 1 Stop Marketing Solutions on (954) 632-3905. Alternatively, click here to send us a message today.