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The purpose of marketing is to connect with potential customers. From small business to global brands, making that connection with customers (old and new) is important. Whether you’re aiming to drive subscriptions for a service or drive up sales, marketing is key.  Understanding where to focus...

PPC marketing is an excellent platform to help promote your brand, generate sales, and increase consumer interest in your business. While digital marketers will focus on the importance of a well-tuned digital strategy, even the most well executed digital strategy can be brought to its...

Digital marketing is a constantly evolving field. Successful marketers understand the importance of staying on top of current trends, committing time to each project, and harnessing the different platforms and tools that are available. Marketing campaigns will have their ups and downs. Some days, it...