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Marketing is a critical part of growing your business. But it can also be expensive! If you are hoping to see growth in your small business, you'll need to invest in marketing. Word of mouth is a great way to get additional customers. But generally...

20 years ago, many businesses relied on word-of-mouth for new customer acquisition. For many industries, word-of-mouth is a critical component of business growth.  In the digital age, word-of-mouth is still just as important. But how we’re telling each other about our experiences has changed.  Enter the world...

The purpose of marketing is to connect with potential customers. From small business to global brands, making that connection with customers (old and new) is important. Whether you’re aiming to drive subscriptions for a service or drive up sales, marketing is key.  Understanding where to focus...