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Local SEO, or local search engine optimization, is a digital marketing strategy focused on optimizing a business's online presence to appear in local search results. This includes optimizing a business's website, Google My Business listing, and other online directories to improve visibility to potential customers...

Google Analytics 4: What You Need to Know   Google recently announced that it will be phasing out its Universal Analytics technology, starting next year. Universal Analytics will stop processing new hits, and data collection will only take place in Google Analytics 4 (GA4) beginning on July...