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Google Analytics 4: What You Need to Know   Google recently announced that it will be phasing out its Universal Analytics technology, starting next year. Universal Analytics will stop processing new hits, and data collection will only take place in Google Analytics 4 (GA4) beginning on July...

Testing is a core part of any marketing strategy. In order to determine what works with your audience, you should continually be testing.   Common elements that could be included in a testing strategy include:  Creatives Messaging Landing page experience  Call to Action  And more!  We’ve put creatives...

Search Engine Optimization, or SEO, is the art of optimizing your website to rank on the Search Engines. Done correctly, SEO can improve your visibility on search engines like Google significantly!  SEO involves a number of different areas. These can include:  Link Building Content Creation  Technical...