HearingLife Case Study

How best practices in WebDev, Ux, SEO, content marketing & paid search helped deliver a successful, integrated digital marketing strategy for leading audiology brand.

PROJECT OVERVIEW:

Hearing Help Associates, a multi-location audiology practice in New York, began working with 1 Stop Marketing Solutions in 2018 as part of the digital marketing partnership with HearingLife.  1 Stop Marketing Solutions developed an integrated digital marketing campaign focused on increasing website traffic, lead generation and attracting new patients utilizing Paid Search, Search Engine Optimization, Social Media and conversion optimization services.

CHALLENGE:

As a preferred vendor option, 1 Stop Marketing Solutions was selected to provide digital marketing services for over 15 unique audiology brands with over 30 individual clinics, under the HearingLife brand. 1 Stop Marketing Solutions created an integrated yet unique digital marketing strategy to address all the needs of each audiology practice, which included web design & development, search engine optimization, social media marketing, and pay-per-click advertising.

SOLUTION:

1 Stop Marketing Solutions developed an aggressive multi-channel integrated digital strategy, leveraging industry best practices to create bespoke solutions for the various audiology practices.

STRATEGY:

Implement a cross-channel digital marketing strategy, to include website development, search engine optimization (SEO), paid search, social media management, social and content marketing and data analysis.

• Website development, implementing industry best practices
• On-page SEO, technical SEO, and off-page SEO
• Paid search advertising
• Social media management
• Creation of SEO-optimized content to increase brand engagement
• Data Analysis

RESULTS:

182% growth year on year in onsite goal completions for Anderson Audiology, a multi-location audiology clinic in Nevada. Results were achieved by optimizing the user journey combined with audience targeting strategy across multiple-acquisition campaigns. 

User acquisition from varying channels for audiology clinics. Data is based on Google Analytics Q1 & Q2 2018 vs. Q1 & Q2 2019.

73% growth in user acquisition from social media for Anderson Audiology. Engaging, relevant content designed with the clinic’s target audience in mind helped to deliver these growth figures.

122% growth in organic user acquisition from 2018 to 2019 for Kenwood Hearing Center, a multi-location OH audiology clinic. Organic growth was aided by 1 Stop Marketing Solutions onsite and off-site SEO strategy. 

Ux and user journey optimizations driving improved onsite user engagement for Family Audiology, a NY based audiology clinic.

45% reduction in paid search cost per lead for Clear Wave Hearing Center, a multi-location audiology clinic in CT. Ongoing testing of messaging combined with an understanding of when to best serve ads likely to result in a lead drove this reduced CPL.

Over 100% growth in phone calls and conversions driven by Paid Search activity for Hearing Help Associates, a multi-location NY audiology clinic. Improvements driven by optimized targeting and acquisition strategy.

Data based on Jan. 1, 2019 – June 30, 2019 vs. July 1st 2018 – Dec. 31st 2018.