1 Stop Marketing Solutions | Hearing, Balance & Speech Center
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Hearing, Balance & Speech Center

HOW SEO BEST PRACTICES & CONTENT MARKETING DROVE 247% GROWTH IN ORGANIC SEARCH TRAFFIC TO MULTI-LOCATION AUDIOLOGY PRACTICE

PROJECT OVERVIEW:

Hearing, Balance & Speech Center, a HearingLife company, began working with 1 Stop Marketing Solutions in 2018 as part of the digital marketing partnership with HearingLife.  1 Stop Marketing Solutions developed an integrated digital marketing strategy focused on increasing website traffic and lead generation utilizing SEO, SEM, Social Media and conversion optimization services.

CHALLENGE:

While Hearing, Balance & Speech Center was a successful, established audiology practice with name recognition in their local community, their goal was to increase visibility of their brand online and attract more prospective patients looking for hearing care solutions via search engines.

SOLUTION:

1 Stop Marketing Solutions understood their business goals and leveraged SEO best practices including an aggressive content marketing strategy by creating relevant and engaging SEO content pages and blogs responding to user search queries. This type of strategic content marketing helped to drive up organic user acquisition and increase lead generation by improving visibility in search engine results.

RESULTS:

By creating relevant and engaging SEO content pages, organic user acquisition to Hearing, Balance & Speech Center increased by 247%. Data is based on Google Analytics for the date ranges Q1 & Q2 2019 vs. Q3 & Q4 2019.

247% growth in organic user acquisition, in particular growth in the number of top search results. Driven by optimized keywords within SEO content. Since we took over the digital marketing campaign for Hearing, Balance & Speech Center in June of 2018, we’ve shown an improvement in organic keyword rankings.

This graph shows changes in the number of organic keywords an analyzed domain (hearingbalance.com) has positions for. (2-year view – ALL TRACKED KEYWORDS)

SAVING $601 (monthly)!

Growth was assisted by the content page showing on Google’s featured snippets, indicating a clear and direct response to users’ search queries.

This graph shows changes in the number of organic keywords an analyzed domain (hearingbalance.com) has positions for.
(2-year view – 24 FEATURED SNIPPET KEYWORDS)

User acquisition from varying channels for audiology clinics. Data is based on Google Analytics Q1 & Q2 2018 vs. Q1 & Q2 2019.

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