17 Oct Digital Advertising Is Still a Safe Bet in a Bad Economy
In today’s tough economy, many business owners are searching for answers on the best strategy to help attract new customers and grow their business. It’s no big surprise that consumers are tightening their spending due to the economy. However, most marketers will agree that a tough economy is precisely the time when marketing plays a key role.
A recent Epsilon CMO Survey published by MediaPost.com sheds some light into how marketing executives of some of the largest brands in the nation are dealing with this issue. The report states that many of the biggest brands are seeing a major shift in the marketing landscape. 63% of the 175 marketing executives surveyed see an increase in their spending on interactive/digital advertising while 59% report a decrease in traditional marketing spend.
As the overall marketing pool diminishes, the budget for interactive and digital marketing is dramatically increasing, while that for traditional marketing continues to shrink toward interactive, digital marketing.
Part of the reason for this increase in digital adveritisng and interactive marketing is that marketing executives are seeking accountablity and measurable results for their marketing dollars. Interactive marketing campaigns are able to provide real-time results which is a critical component of many marketing campaigns.
Does your company have a digital marketing plan to help you get this this tough economy? Rely on the experts at 1-Stop Marketing Solutions to provide you with the results-oriented online marketing strategy you need to improve sales and revenue.