In the ever-evolving landscape of digital marketing, understanding your target audience is crucial for creating successful campaigns. To streamline this process, marketers have adopted the concept of "Audience Buckets." We're taking a closer look at what audience buckets are and why they are vital for...
41.9% of retailers say paid search advertising has been outperforming all other forms of marketing since the recession began last September. This means that interest in firms that specialize in pay-per-click (PPC) and other forms of paid search advertising have been in high demand. Anyone...
According to a recent research report from Compete, traffic to social media sites continues to climb, as more and more web users flock to sites such as Facebook and Twitter. Last year alone, these two sites saw over 2.1 trillion page views - nearly double...
Gone are the days when selling marketing and website design services to an internet retailer was like pushing a boulder uphill. Due to firsthand experience of what SEO and improved design can do for their ROI, internet retailers are getting with the program where internet...
The term "social media" has been bandied about by us web industry types as a catch all phrase for a number of different web technologies and sites. These include Twitter, Digg and Facebook. If there was a holy trinity of social media, those three would...