If there is one thing that 2020 has taught us, it’s how quickly things can change. For digital marketers, 2020 presented a host of unique challenges. Marketing strategies were forced to pivot, businesses were forced to adapt. There’s no denying that Social Media was one of...
Digital marketing is a key ingredient for many successful businesses. It allows you the opportunity to reach your audience and potential customers in real-time, across many different platforms. One of the first steps you take in your digital marketing strategy likely involves the development of a...
“Activate your fans, don’t just collect them like baseball cards.” - Jay Baer Building your social media channels is about more than just collecting 'Likes.' In the social media environment of today, building engagement is a crucial component to a successful social strategy. Engagement is driven by...
Social media is the definition of an ever-evolving platform. It makes the world of social media marketing fun, exciting and exceptionally dynamic. In the United States today, some of the most popular social media platforms include: Facebook Twitter Snapchat YouTube Instagram TikTok Each platform offers users...