Social Media Marketing

TikTok is one of the fastest-growing social media platforms and is great for connecting with your current and potential customers. Per backlinko, out of the 4.48 billion active social media users, 22.32% use TikTok on a regular basis. Compared to other social media channels, TikTok videos...

If there’s one thing that we’ve all learned in the past few years, it’s that change is inevitable. Successful businesses understand that in order to reach their widest audience, diversifying their marketing efforts is critical. Traditional marketing platforms, such as print and TV, still serve their...

If there is one thing that 2020 has taught us, it’s how quickly things can change. For digital marketers, 2020 presented a host of unique challenges. Marketing strategies were forced to pivot, businesses were forced to adapt.  There’s no denying that Social Media was one of...

Digital marketing is a key ingredient for many successful businesses. It allows you the opportunity to reach your audience and potential customers in real-time, across many different platforms. One of the first steps you take in your digital marketing strategy likely involves the development of a...

“Activate your fans, don’t just collect them like baseball cards.” - Jay Baer Building your social media channels is about more than just collecting 'Likes.' In the social media environment of today, building engagement is a crucial component to a successful social strategy.  Engagement is driven by...