20 years ago, many businesses relied on word-of-mouth for new customer acquisition. For many industries, word-of-mouth is a critical component of business growth. In the digital age, word-of-mouth is still just as important. But how we’re telling each other about our experiences has changed. Enter the world...
The coronavirus pandemic has changed the world for many of us. The business world is no different. In order to survive, many businesses have been forced to pivot. New products, new directives, new methods of selling. It’s a learning curve for us all. One industry that...
We’re living during unprecedented times. The spread of COVID-19 is affecting people across the globe. In the United States, over 90% of the American population is under some form of lockdown. The virus is impacting daily lives, businesses, and more. As governments and scientists work towards...
The purpose of marketing is to connect with potential customers. From small business to global brands, making that connection with customers (old and new) is important. Whether you’re aiming to drive subscriptions for a service or drive up sales, marketing is key. Understanding where to focus...
Digital marketing today is a mammoth task. If you’re looking to put your brand on the map, you may be wondering where to start. Social media is an excellent channel for promoting a brand. Search engine ranking is an organic way of securing a spot...
PPC marketing is an excellent platform to help promote your brand, generate sales, and increase consumer interest in your business. While digital marketers will focus on the importance of a well-tuned digital strategy, even the most well executed digital strategy can be brought to its...
Google first announced their plans to sunset the average position metric in August, 2019. Their plans to sunset this AdWords metric was slated for September, 2019. As of the time of writing this article, the average position metric in AdWords is no longer available as...
Digital marketing is a constantly evolving field. Successful marketers understand the importance of staying on top of current trends, committing time to each project, and harnessing the different platforms and tools that are available. Marketing campaigns will have their ups and downs. Some days, it...
41.9% of retailers say paid search advertising has been outperforming all other forms of marketing since the recession began last September. This means that interest in firms that specialize in pay-per-click (PPC) and other forms of paid search advertising have been in high demand. Anyone...
According to a recent research report from Compete, traffic to social media sites continues to climb, as more and more web users flock to sites such as Facebook and Twitter. Last year alone, these two sites saw over 2.1 trillion page views - nearly double...