We’re living during unprecedented times. The spread of COVID-19 is affecting people across the globe. In the United States, over 90% of the American population is under some form of lockdown. The virus is impacting daily lives, businesses, and more. As governments and scientists work towards...
The purpose of marketing is to connect with potential customers. From small business to global brands, making that connection with customers (old and new) is important. Whether you’re aiming to drive subscriptions for a service or drive up sales, marketing is key. Understanding where to focus...
Digital marketing today is a mammoth task. If you’re looking to put your brand on the map, you may be wondering where to start. Social media is an excellent channel for promoting a brand. Search engine ranking is an organic way of securing a spot...
PPC marketing is an excellent platform to help promote your brand, generate sales, and increase consumer interest in your business. While digital marketers will focus on the importance of a well-tuned digital strategy, even the most well executed digital strategy can be brought to its...
Google first announced their plans to sunset the average position metric in August, 2019. Their plans to sunset this AdWords metric was slated for September, 2019. As of the time of writing this article, the average position metric in AdWords is no longer available as...
Digital marketing is a constantly evolving field. Successful marketers understand the importance of staying on top of current trends, committing time to each project, and harnessing the different platforms and tools that are available. Marketing campaigns will have their ups and downs. Some days, it...
41.9% of retailers say paid search advertising has been outperforming all other forms of marketing since the recession began last September. This means that interest in firms that specialize in pay-per-click (PPC) and other forms of paid search advertising have been in high demand. Anyone...
According to a recent research report from Compete, traffic to social media sites continues to climb, as more and more web users flock to sites such as Facebook and Twitter. Last year alone, these two sites saw over 2.1 trillion page views - nearly double...
Gone are the days when selling marketing and website design services to an internet retailer was like pushing a boulder uphill. Due to firsthand experience of what SEO and improved design can do for their ROI, internet retailers are getting with the program where internet...
The term "social media" has been bandied about by us web industry types as a catch all phrase for a number of different web technologies and sites. These include Twitter, Digg and Facebook. If there was a holy trinity of social media, those three would...