Pay-Per-Click advertising, or PPC, is a common digital marketing strategy tactic. PPC allows businesses to bid on keywords that relate to their service or industry. It can be a very cost-effective way of reaching your potential audience. A successful PPC campaign will implement Google best practices....
If there is one thing that 2020 has taught us, it’s how quickly things can change. For digital marketers, 2020 presented a host of unique challenges. Marketing strategies were forced to pivot, businesses were forced to adapt. There’s no denying that Social Media was one of...
“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.” - Margaret J. Wheatley Given the year that 2020 has been, it's likely that you've experienced some turbulent times. This could be both in your professional career, but...
Digital marketing is a key ingredient for many successful businesses. It allows you the opportunity to reach your audience and potential customers in real-time, across many different platforms. One of the first steps you take in your digital marketing strategy likely involves the development of a...
“Activate your fans, don’t just collect them like baseball cards.” - Jay Baer Building your social media channels is about more than just collecting 'Likes.' In the social media environment of today, building engagement is a crucial component to a successful social strategy. Engagement is driven by...
“There are only two things in a business that make money — innovation and marketing. Everything else is cost.” - Peter Drucker No matter the size of your business, you probably know that marketing is key to helping its success. There are a wide range of...
It’s hard to imagine a world without voice activated search. If you’ve used a voice search recently, you’re not alone. Estimates show that on average, 31% of smartphone users worldwide are using voice search at least once a week. The growth in voice search is not expected...
Marketing is a critical part of growing your business. But it can also be expensive! If you are hoping to see growth in your small business, you'll need to invest in marketing. Word of mouth is a great way to get additional customers. But generally...
Social media is the definition of an ever-evolving platform. It makes the world of social media marketing fun, exciting and exceptionally dynamic. In the United States today, some of the most popular social media platforms include: Facebook Twitter Snapchat YouTube Instagram TikTok Each platform offers users...
20 years ago, many businesses relied on word-of-mouth for new customer acquisition. For many industries, word-of-mouth is a critical component of business growth. In the digital age, word-of-mouth is still just as important. But how we’re telling each other about our experiences has changed. Enter the world...