In the ever-evolving landscape of digital marketing, understanding your target audience is crucial for creating successful campaigns. To streamline this process, marketers have adopted the concept of "Audience Buckets." We're taking a closer look at what audience buckets are and why they are vital for...
Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to provide businesses with powerful insights into their website and app performance. Today, we're exploring the top five benefits of Google Analytics 4 (GA4) for your business. 5 Benefits of Google Analytics 4 (GA4...
As we delve deeper into 2023, the marketing landscape continues to evolve at a rapid pace. In this ever-changing environment, marketers must stay up-to-date with the latest innovations and tools to drive success. In this blog post, we'll explore three groundbreaking marketing features that have...
Local SEO, or local search engine optimization, is a digital marketing strategy focused on optimizing a business's online presence to appear in local search results. This includes optimizing a business's website, Google My Business listing, and other online directories to improve visibility to potential customers...
TikTok is one of the fastest-growing social media platforms and is great for connecting with your current and potential customers. Per backlinko, out of the 4.48 billion active social media users, 22.32% use TikTok on a regular basis. Compared to other social media channels, TikTok videos...
Oh hey Monday! The start of a new week. The beginning of new possibilities. How your Monday goes can help set the tone for the rest of your week. This used to be our Monday morning routine… Alarm clock goes off. Groggily reaching over to the...
Testing is a core part of any marketing strategy. In order to determine what works with your audience, you should continually be testing. Common elements that could be included in a testing strategy include: Creatives Messaging Landing page experience Call to Action And more! We’ve put creatives...
Search Engine Optimization, or SEO, is the art of optimizing your website to rank on the Search Engines. Done correctly, SEO can improve your visibility on search engines like Google significantly! SEO involves a number of different areas. These can include: Link Building Content Creation Technical...
If there’s one thing that we’ve all learned in the past few years, it’s that change is inevitable. Successful businesses understand that in order to reach their widest audience, diversifying their marketing efforts is critical. Traditional marketing platforms, such as print and TV, still serve their...
If you’ve been working in the digital marketing sector in the past few years, you’ve probably heard this phrase many times. “Content is King!” It’s true, in the past few years the way that internet users engage with and digest information on the internet has changed...