28 Apr 3 Reasons Why Social Media is your Best Marketing Tool
If there’s one thing that we’ve all learned in the past few years, it’s that change is inevitable. Successful businesses understand that in order to reach their widest audience, diversifying their marketing efforts is critical.
Traditional marketing platforms, such as print and TV, still serve their purpose. However, social media platforms should not be overlooked. Social media use continues to grow, with many consumers admitting to having multiple social media profiles. Check out the predicted social media trends for 2021 for more information.
A lot of start-ups and budding businesses have used social media to their advantage by using creative ways to advertise their products. Social media can definitely be a game changer for your business.
If you’re unsure about why to use social media, keep reading! We’re exploring why social media is your best marketing tool.
3 Reasons Why Social Media is your Best Marketing Tool
In 2020, it’s estimated that an incredible 3.6 billion people use social media. And there is no sign that growth is slowing. By 2025, almost 4.5 billion people are estimated to be on social media.
If you’re not harnessing the power of social, you could be missing out on potential audiences. Here are 3 reasons why social media is your best marketing tool:
More Exposure and Brand Awareness
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Millions of people are on Facebook, Twitter, and Instagram. With just one post, your message can literally reach hundreds of thousands of people. An established presence on social media can really help build your audience.
The key with social media is delivering content that your audience wants to consume. This requires a deep understanding of:
- Your brand
- Your unique selling proposition (USP)
- Your audience
- A clear, defined social media strategy
To truly drive a successful social media marketing strategy, you have to build an engaged audience. We’ve put together some tips to help do just that. Click here to read more about providing value to your customers with social media.
Targets A Specific Audience
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One of the great advantages of social media is the power it gives marketers to target a specific audience. Once you have established your brand on social, it’s time to hit your target audience.
Consider the following: What are your audience interested in? With this information, you can create content that answers a need for your audience. You can ensure this audience sees your content by:
- Using relevant hashtags
- Joining (and engaging in) relevant groups
- Joining (and engaging in) relevant forums
The ability to target a specific audience on social media can really help refine your social strategy!
Faster Feedback
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Things move quickly in the digital world. People expect near instant answers to questions they have. It’s one great advantage that Google introduced to us!For brands, this can be a benefit but also a disadvantage. The feedback loop with your audience allows you to quickly assess how your audience feels. Things you may be interested in collecting feedback on include:
- Product Promotions
- Sales
- Customer Testimonials
The disadvantage to this feedback loop, is that our attention spans are short. If we don’t receive quick responses from businesses, we may move on to the next business. In many cases, this can be your competitor! Thankfully, most social platforms provide tools to help you avoid this. Make sure you’re taking advantage of features such as:
- Auto-Responses
- Chatbots
- Message to WhatsApp
Social Media is truly a behemoth of digital marketing. And it’s not going anywhere anytime soon. Although the platforms we’re using may change, social itself is here to stay. The 3 tips above can help you develop engaging, insightful and informative social profiles.
If you’d like an informal audit of your social media channels, the digital team at 1 Stop Marketing Solutions would be happy to help. Get in touch with us today by clicking here.