If you’re looking to grab as many Twitter followers as possible, the best solution is to tweet a lot! But, if your goal is to drive traffic to your website or a landing page, you should show restraint when posting links to Twitter. Accounts that share two or more links in a hour drastically lower [...]
Paid Search and SEO are Marketing Saviors for the Downturn
41.9% of retailers say paid search advertising has been outperforming all other forms of marketing since the recession began last September. This means that interest in firms that specialize in pay-per-click (PPC) and other forms of paid search advertising have been in high demand. Anyone can sign up for a Google AdWords account, but not [...]
Internet Retailers Are Officially Onboard with Site Optimization
Gone are the days when selling marketing and website design services to an internet retailer was like pushing a boulder uphill. Due to firsthand experience of what SEO and improved design can do for their ROI, internet retailers are getting with the program where internet marketing services are concerned. Last year, almost half of all [...]
Digital Advertising Is Still a Safe Bet in a Bad Economy
In today’s tough economy, many business owners are searching for answers on the best strategy to help attract new customers and grow their business. It’s no big surprise that consumers are tightening their spending due to the economy. However, most marketers will agree that a tough economy is precisely the time when marketing plays a key role. [...]