The Importance of Reflecting On Your Marketing Strategies
As 2021 approaches, you're likely developing your new marketing strategies. Today, we're looking at the importance of reflecting on your marketing strategies from the previous year. Read more.
The Importance of Reflecting On Your Marketing Strategies
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The Importance of Reflecting On Your Marketing Strategies

The Importance of Reflecting On Your Marketing Strategies

The Importance of Reflecting On Your Marketing Strategies

“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.” – Margaret J. Wheatley

Given the year that 2020 has been, it’s likely that you’ve experienced some turbulent times. This could be both in your professional career, but also in your personal life. Businesses and individuals alike have responded and reacted differently to the uncertainty of this year.

For some, 2020 has caused a fundamental change in marketing strategy. For others, it’s been about keeping our head’s above water. Now, as we approach the new year, it’s important to take stock.

The Importance of Reflecting On Your Marketing Strategies

By their nature, most marketing strategies focus on what’s ahead. But there are valuable lessons to be learned from reflecting on previous efforts. Particularly this year, given the many changes that marketers and businesses alike have had to adopt. We’re taking a look at 3 reasons that highlight the importance of reflecting on your marketing strategies:

Assess Your Audience

Understanding your audience is a key to a successful marketing strategy. In 2020, it’s very possible that how your audience was engaging with your business has changed. With more people at home and online, did you see your engagement rates change? Did you see your audience respond differently to different types of content? Taking the time to look at your audience, and particularly how your audience have interacted with your business, will help shape your 2021 digital strategy.

Understand Your Mistakes

We’re all human. As such, we all make mistakes at one time or another. Did you make any mistakes this year? What were they? How did they affect your business? Were there ways that the mistakes could have been avoided? Knowing how a mistake was made, as well as if it could have been avoided, will help you in the future.

Side note – don’t be afraid of mistakes! They are a fundamental part in helping our growth. 

Reviewing Your Successes

As important as understanding your mistakes is to review your successes. Did you try something new that was a runaway success? Was there a particular digital channel that drove a great return on investment? If so, was this down to something you actively initiated, or was it ‘blind luck?’

Looking back on your previous year’s efforts can be an extremely rewarding experience. It’s all too easy to forget the efforts and successes in our past, particularly when we are living in such uncertain times.

This week, take a moment to reflect. Ask yourself:

What worked?

What didn’t?

Using these lessons, you can craft a winning strategy moving into 2021.

Interested in finding out how 1 Stop Marketing could help you grow your business in 2021? Call the digital experts at 1 Stop Marketing Solutions on (954) 632-3905. Alternatively, click here to send us a message today.