Search Engine Marketing
“A survey was released in 2008 by the Search Engine Marketing Professional Organization that quantified the level at which search engine marketing is growing. The growth, the survey suggests, is especially strong among small companies. The survey, which was conducted by IntelliSurvey, found that North American companies spent $9.4 billion on search engine marketing last year, a 62 percent increase from 2005. The firm says that spending will reach $18.6 billion by 2011.”
-Carl Weinschenk, Editorial Director of SmartBiz.com
Search engine marketing, also known as internet marketing for search engines, is one of the hottest forms of marketing available. With a global audience performing over billions of searches per month, search engine marketing is more than just an add-on to a solid marketing campaign, it is a required cornerstone of any business plan. Choosing the right search marketing solution for your company can seem like a daunting task – that is where 1-Stop Marketing Solutions comes in.
Effective search engine marketing gets you on the first page of results for your target keywords with careful planning and execution. We will also develop a long term strategy for your business to try to get you into the very top of the results for your target keywords. We will determine what your target keywords should be through careful keyword research and analysis. We will then create a campaign around these keywords that is tailored uniquely to your business.
Search engine marketing consists of two main areas. These are Pay Per Click advertising campaigns and Search Engine Optimization.
Pay Per Click Campaigns
Pay per click (PPC) campaigns are enhanced search engine placements paid for by advertisers in order to showcase their products or services which are related to what searchers are looking for. These small text ads get a prominent place on search results. This type of internet marketing for search engines is usually charged on a cost per click basis. Advertisers find this search marketing solution cost effective because they only pay for visitors that come to their website rather than by impressions.
We’ll guide you through the intricacies of PPC advertising such as how to cap your Google AdWords account at a certain level, how to write an effective campaign and keywords that you should be targeting for effective results. Starting up a properly run PPC campaign is only the beginning. Many studies show that internet users still can’t tell the difference between paid results and natural results. If this is the case, your business will benefit from a solid PPC campaign, particularly if you sell goods or services over the internet. We’ll get you started with a well thought-out Google AdWords campaign and any others that you choose to participate in. Return on investment on the average PPC campaign is immediate, as long as it is well-planned and implemented.
Search engine optimization (SEO) targets “natural” search results. Natural search results are derived search engine algorithms that are comprised of over 100 variables. Websites are ranked based on their relevance to the search query. This type of internet marketing for search engines improves the visibility of a website in “free” search engine listings, allowing companies a fresh flow of targeted traffic without having to pay for every click.
Google dominates the search engine market with most of the market share. For this reason, when doing any work towards increasing your search engine placement results, we focus razor sharp on Google. While it used to be the case that different search engines required different optimization measures, now it is true that if you optimize for one you optimize for all. We’ll educate you on how the different search engines work and ensure that you have excellent placement on all of them.
One Size Does Not Fit All
We don’t come in with a one-size-fits-all checklist and template and try to force your company into that model. We work with your entire organization to develop an approach that is uniquely tailored to your business. Every business is different and while we do come in with a plan, we won’t try to shoehorn your company into a template that doesn’t fit what you need. One business may need very little adjustment where another may need a completely redesigned website. We’ll only sell you as much as you need to meet your goals.
Transparent ROI with Web Statistics
We will set you up with a web analytics solution that will allow you to track hits, the effectiveness of your PPC campaign and what your customers are doing on your website long after we have done our job. You’ll be able to see how many visitors are coming to your site, what pages they are visiting, what products they are purchasing and many other items that are too numerous to list here. The ability to track your return on investment on our search engine marketing services is a vital part of our package.
Our South Florida search engine marketing firm will review your current marketing campaign and develop a customized search marketing solution that compliments your existing marketing efforts. Contact 1-Stop Marketing Solutions or call 954-632-3905 to find out how internet marketing for search engines can work for your company.
