Paid Search Case Study

Integrated Paid Search Strategy Delivers 247% Increase in Site Conversions for Multi-Location Audiology Clinic

PROJECT OVERVIEW:

Hearing Help Associates, a multi-location audiology practice in New York, began working with 1 Stop Marketing Solutions in 2018 as part of the digital marketing partnership with HearingLife.  1 Stop Marketing Solutions developed an integrated digital marketing campaign focused on increasing website traffic, lead generation and attracting new patients utilizing Paid Search, Search Engine Optimization, Social Media and conversion optimization services.

CHALLENGE:

Hearing Help Associates was recognized as Long Island’s largest audiology and hearing aid practice. Although an established audiology practice, they sought better lead acquisition in a saturated and competitive paid search marketplace.

SOLUTION:

By analyzing and understanding the competitive landscape, 1 Stop Marketing Solutions developed a multi-channel paid search campaign to drive lead generation. The strategic digital plan utilized Google AdWords pay-per-click media (both Search and Display) alongside Social Media paid search. Geographic location, demographic data, device usage and user search queries were combined in a results-oriented paid strategy campaign, pushing 66% improvement in growth in onsite leads from Q12019 to Q2 2019 for Hearing Help Associates.

RESULTS:

Build optimized multi-channel paid search campaigns employing industry besst practices and continually refining and testing to improve lead generation and reduce cost per lead.

66% growth in users requesting an appointment through the website, with 247% improvement in onsite goal conversion rates. Results were achieved by creating tightly targeted multi-channel paid search campaigns for specific audiology and hearing clinic related keywords. Data is based on Google Analytics for Q2 2019 vs. Q1 2019.

Exponential growth in paid search calls and conversions, achieved by implementing best practices for paid search user acquisition.

Exponential growth in paid search calls and conversions, achieved by implementing best practices for paid search user acquisition.