The internet is the perfect destination to increase visibility of your organization. That’s because there are so many aspects of internet advertising and so many ways for companies to augment their presence on the web. Keyword-targeted search engine advertising, interactive rich media ads, permission-based email marketing, streaming audio and video and consumer-fueled viral marketing campaigns are just a few methodologies that are leading internet advertising trends.
With so many promising options, how to you know which method of internet advertising is best for your objectives? That’s where we come in. At 1-Stop Marketing Solutions, we have the expertise and hands-on digital marketing experience to help you develop an online campaign that fits your budget and meets your goals.
Pay-Per-Click (PPC)
One of the most effective and immediate ways to engage with your future customers is through pay-per-click (PPC) campaigns. PPC gives you the opportunity to appear in premium positions in search engines where potential customers will see you first.
The most attractive aspect of PPC advertising is that you only pay when someone clicks on your ad. And, usually when this happens, the visitor already has a strong interest in your content, product or service.
The right key phrases and a well-written ad can get you clicks the minute the ad is activated. But the process of creating, implementing and managing a pay-per-click advertising campaign requires a high level of knowledge and know-how. It’s about good research of key phrases, experienced bidding and selecting the sites that will translate into increased traffic to your own site.
