Every day, Google, Bing and Yahoo! play host to billions of searches initiated by users around the world. Do you know how many of those people are potential customers searching for the products and services you have to offer? If your website is not SEO friendly—you’ll probably never know.

Search engine optimization requires long-term strategic planning to deliver unmatched ROI, grow your digital visibility, and attract qualified leads. And we have the tools to navigate search engine complexities and increase the visibility of your content using a customized approach.

Using these results-driven stages, we create campaigns as unique as your own business:

• Strategy – Understanding key products, services, messages and markets so we can develop an SEO plan that suits your objectives and budget.

• Analysis – Evaluating your website’s existing architecture, coding, content and links—and conducting an in-depth keyword analysis.

• Execution- Creating a recipe to allow your site to break through the competitive chaos with optimization recommendations and identification of key link partners.

• Measurement – Monitoring, analyzing and reporting on website ranking results by search engine, keyword and inbound link.

• Optimization – Ensuring long-term success with ongoing SEO consultation, SEO training, link cultivation and link management

What’s the most important thing about your website? Innovative design? Ease of use? Mobile compatibility? If you answered yes to all, we completely understand. The look and feel of your site greatly effects the impression a potential customer has about your business. An attractive, user-friendly design can better showcase your products and services, and hopefully turn a page view into a sale.
Our approach to web design and development goes beyond just choosing colors and selecting graphics. We’re a highly skilled team of web designers, programmers, content writers, and online marketing experts. Our experienced team has the knowledge in creative web development to help your company turn a rough idea into an interactive and creative marketing concept.

From aesthetics and calls-to-action to functionality and user experience, we focus on a wide range of components when working on a site.
Whether you’re looking for a new creative concept or simply hoping for minor enhancements, we’re confident we can deliver the product you had envisioned.
Website Usability

Web users need to be guided through a website in such a way that the sales decision is made for them without them even knowing it.  Website usability is all about defining and developing the user experience to ensure your potential clients are directed through the site in a manner that will lead to the highest sales conversions.
Visual Design

Proper search engine marketing is only part of the equation of your success. Your customers need to be greeted with a website that immediately wows them at first click. And that’s where visual design comes in; it focuses on the aesthetics of a site through images, colors, fonts, and other graphical elements.

The internet is the perfect destination to increase visibility of your organization. That’s because there are so many aspects of internet advertising and so many ways for companies to augment their presence on the web. Keyword-targeted search engine advertising, interactive rich media ads, permission-based email marketing, streaming audio and video and consumer-fueled viral marketing campaigns are just a few methodologies that are leading internet advertising trends.

With so many promising options, how to you know which method of internet advertising is best for your objectives? That’s where we come in. At 1-Stop Marketing Solutions, we have the expertise and hands-on digital marketing experience to help you develop an online campaign that fits your budget and meets your goals.

Pay-Per-Click (PPC)

One of the most effective and immediate ways to engage with your future customers is through pay-per-click (PPC) campaigns. PPC gives you the opportunity to appear in premium positions in search engines where potential customers will see you first.
The most attractive aspect of PPC advertising is that you only pay when someone clicks on your ad. And, usually when this happens, the visitor already has a strong interest in your content, product or service.
The right key phrases and a well-written ad can get you clicks the minute the ad is activated. But the process of creating, implementing and managing a pay-per-click advertising campaign requires a high level of knowledge and know-how. It’s about good research of key phrases, experienced bidding and selecting the sites that will translate into increased traffic to your own site.

Your website can’t be your only weapon in your marketing arsenal.  To remain competitive and effective, you need to provide information about your company to new employees, potential investors and existing and prospective clients. The success of your company depends on how well you can communicate what you have to offer, which is why marketing collateral pieces are a must-have for companies of all size and type.

Brochures, newsletters, fact sheets, press releases, client lists, and other printed or electronic promotional materials. Every business should have these items on hand and ready to distribute.

When you get a call from an interested party requesting more information, what do you want to send? A sophomoric flyer you haphazardly put together and ran off the printer? An outdated direct mail piece from a trade-show you attended too many years ago? Your marketing materials can’t scream, “This is our first big account,” because if they do, the sale is lost. Let your marketing materials be an extension of your experience and professionalism. Even if you don’t expect to need all of them all the time, they’re a good investment into your company.

Display Advertising

Display advertising refers to the use of ads – be they text, video or audio — on a website. If you’re unsure of your target audience, we’ll help you establish who they are and what sites they frequently visit. Then we’ll design attractive ads and negotiate competitive rates to have your business displayed alongside the content on those sites.

Sponsorships

Is there a site that covers news or facts in your industry that you respect and constantly get your news from?  How about offering to support that site as a sponsor?  This means that people who respect the site just as much as you will view your ads on a consistent basis, reinforcing your brand.  We’ll help you determine which sites are best in your field, and manage the deal for you.

Email Marketing

Email marketing can present great opportunities for your business. Why? Because it can be highly effective when properly customized. With email marketing, you have the ability to control exactly who sees an email by segmenting your client list. You can develop targeted lists with different content and different product offerings, ensuring your audience receives offers and information suited specifically to his/her needs.  The more targeted your list, the more likely you are to have success.  And we can help you by creating a strategic plan, a smart design and a targeted message that consistently builds value for your business.

Lead Generation

Leads can be generated for a variety of purposes such as list building, newsletter acquisition or sales leads.  Based on your objectives, we can develop and customize a lead generation program that will effectively increase traffic and sales for your business.