08 Feb Understanding Google Ads Keyword Match Types
Pay-Per-Click advertising, or PPC, is a common digital marketing strategy tactic. PPC allows businesses to bid on keywords that relate to their service or industry. It can be a very...
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11 Jan Social Media Trends for 2021
If there is one thing that 2020 has taught us, it’s how quickly things can change. For digital marketers, 2020 presented a host of unique challenges. Marketing strategies were forced...
21 Dec The Importance of Reflecting On Your Marketing Strategies
“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.” - Margaret J. Wheatley Given the year that 2020 has been, it's likely...
07 Dec 5 Tips For Creating A Content Strategy
Digital marketing is a key ingredient for many successful businesses. It allows you the opportunity to reach your audience and potential customers in real-time, across many different platforms. One of the...
09 Nov Providing Value To Your Customers With Social Media
“Activate your fans, don’t just collect them like baseball cards.” - Jay Baer Building your social media channels is about more than just collecting 'Likes.' In the social media environment of...
19 Oct Guide to Digital Channels for Small Businesses
“There are only two things in a business that make money — innovation and marketing. Everything else is cost.” - Peter Drucker No matter the size of your business, you probably...