19 Oct Guide to Digital Channels for Small Businesses
“There are only two things in a business that make money — innovation and marketing. Everything else is cost.” – Peter Drucker
No matter the size of your business, you probably know that marketing is key to helping its success. There are a wide range of digital channels that you can utilize to achieve your marketing goals.
But with so many digital channels available, how do you know which channels are right for your business?
To help you understand the options available, we’ve put together a guide to digital channels for small businesses.
Guide to Digital Channels for Small Businesses
Digital marketing is new territory for many business owners. Knowing how to grow your business online can prove challenging.
In an increasingly digital world, it’s important for small businesses to have a digital marketing strategy.
Web Development and Design
Having an online presence is a critical component of a successful digital strategy. Having a website helps increase your visibility, and gives your potential customers somewhere to learn more about your business and offerings.
But simply having a website online isn’t enough.
Your website has to be user-friendly. In fact, a user-friendly website is so important that Google considers it when deciding how to rank websites in the search results.
If your website is not optimized for the end-user, then you could be wasting your money on marketing efforts. If you’d like a complimentary, no-obligation website audit, get in touch with us today.
Search Engine Optimization (SEO)
Search engine optimization, or SEO, involves getting your website to rank in the Search Engine Results Page (SERP) for particular terms.
According to HubSpot, 62% of consumers are using a search engine when researching a new product, service or business. 41% are using a search engine when they are ready to make a purchase.
That’s a lot of people searching!
Done correctly, SEO can help improve the organic traffic to your site. This can ensure that your website is showing when users are searching for products or services you offer.
Think about it. What could you do with a 200% increase in organic traffic to your website? SEO can be a cost-effective, strategic way to supersize your business growth.
Social Media
In 2019, there were an estimated 3.5 billion people using social media. Facebook remains the most popular social platform.
Deciding which social channel is the most appropriate will depend on your core business goals.
Social media can help you develop your network, engage with your customer-base, and drive leads.
Content Marketing
Content marketing is a digital channel that centers around delivering valuable content. It’s an opportunity to establish yourself as an industry leader.
Content marketing can help you build your brand. It’s also a great way to give your audience information they are looking for. Content marketing can also feed into your SEO strategy, by curating content around your core keywords.
These are just a few of the digital channels available for small businesses. We get it, the choices can be overwhelming. You may also be concerned about the time involved in executing an effective digital marketing strategy.
Why not consider outsourcing to a reputable, Google certified digital marketing agency? Call the digital experts at 1 Stop Marketing Solutions on (954) 632-3905. Alternatively, click here to send us a message today.