In the ever-evolving landscape of digital marketing, understanding your target audience is crucial for creating successful campaigns. To streamline this process, marketers have adopted the concept of "Audience Buckets." We're taking a closer look at what audience buckets are and why they are vital for...
Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to provide businesses with powerful insights into their website and app performance. Today, we're exploring the top five benefits of Google Analytics 4 (GA4) for your business. 5 Benefits of Google Analytics 4 (GA4...
As we delve deeper into 2023, the marketing landscape continues to evolve at a rapid pace. In this ever-changing environment, marketers must stay up-to-date with the latest innovations and tools to drive success. In this blog post, we'll explore three groundbreaking marketing features that have...
Local SEO, or local search engine optimization, is a digital marketing strategy focused on optimizing a business's online presence to appear in local search results. This includes optimizing a business's website, Google My Business listing, and other online directories to improve visibility to potential customers...
TikTok is one of the fastest-growing social media platforms and is great for connecting with your current and potential customers. Per backlinko, out of the 4.48 billion active social media users, 22.32% use TikTok on a regular basis. Compared to other social media channels, TikTok videos...
Beginning July 2022, the Google My Business mobile app will be moved to the Google Maps app. You can now access and manage your business profile from within the Google Maps app. If you don't have the Google Maps app, download it now to easily...
Google Analytics 4: What You Need to Know Google recently announced that it will be phasing out its Universal Analytics technology, starting next year. Universal Analytics will stop processing new hits, and data collection will only take place in Google Analytics 4 (GA4) beginning on July...
Oh hey Monday! The start of a new week. The beginning of new possibilities. How your Monday goes can help set the tone for the rest of your week. This used to be our Monday morning routine… Alarm clock goes off. Groggily reaching over to the...
Testing is a core part of any marketing strategy. In order to determine what works with your audience, you should continually be testing. Common elements that could be included in a testing strategy include: Creatives Messaging Landing page experience Call to Action And more! We’ve put creatives...
We are excited to announce that our CEO & Founder Michelle Carroll will be hosting a FREE BizHack webinar entitled, “How to Find Work-Life Balance from a Female Entrepreneur: 10 Proven Tips to Achieve Balance in the See-Saw of Motherhood & Work” on June 2,...