Most of us think of LinkedIn as an innocuous networking tool, on which we list our contacts and network with others who use it. Did you know that you can leverage LinkedIn as a powerful marketing tool? This new world was recently opened up to me at a seminar by Chris Muccio, who gave some [...]
Paid Search and SEO are Marketing Saviors for the Downturn
41.9% of retailers say paid search advertising has been outperforming all other forms of marketing since the recession began last September. This means that interest in firms that specialize in pay-per-click (PPC) and other forms of paid search advertising have been in high demand. Anyone can sign up for a Google AdWords account, but not [...]
